SEO may be overwhelming for small companies that are just getting started with digital marketing. Expectations are high and frequently unreasonable, and your plan has you feeling like you’re climbing a mountain in flip-flops.
It’s helpful to have a basic grasp of what search engine optimization includes and what results you may expect. We’ve devised a six-month action plan to assist you.
Research and discovery
Before you can begin your SEO campaign, you must first develop a strategy. You should know who your target market is, but do you know how to reach out to them online?
To increase your exposure and obtain the greatest benefits from your SEO effort, you will need to be active on social media networks.
There are numerous alternatives accessible; you must select the one that will work best for your organisation. It’s difficult to keep track of all of them, so choose two and stick to them.
Use social media to find your target audience and learn about the kinds of material they like. Learning how to conduct effective social media marketing campaigns is also a smart idea.
You must also solve technical difficulties with on-page SEO. Is your website optimised for search engines? To put it another way, do you have the correct keywords for your business in the right place? (Headlines, subheadlines, and metadata)
A varied selection of keywords is essential for search engines to index. Keywords should be industry-specific and contain search phrases that end consumers are likely to enter into search engines.
The final objective for the first month is to create a content plan. If you don’t already have one, start one. Ideally, you should produce at least two blog posts every week and promote them on social media
Begin creating content.
Content development is a major endeavour that should begin as soon as feasible. Your website is an excellent starting point. Is your sales copy converting browsers into customers? Is there any sales writing or are you simply utilising a picture with the product information?
Because both search engines and customers love information, add something helpful on every page. If you offer items, include a brief description of the product as well as its benefits. Provide an estimate of how long it will take to receive the customer’s order.
Begin posting to social media and uploading articles to your blog. Don’t be disheartened if you don’t notice a lot of reader involvement straight away; it might take a few months to make an effect. If your content is strong enough, you may expect to create visitors and leads.
Make use of social media and content.
In the third month, concentrate on building your social media followers and extending your content portfolio. Your material should contain short and lengthy essays, pictures, and infographics.
Monitor your social media followers to determine whether they like and share your material. Send them a brief letter to convey your appreciation for their time. Make no attempt to convince them to buy anything!
Creating a strong link profile
Link building is a critical component of establishing trust and authority with search engines in order to be rewarded with better results.
Because you should already have some material on your site, month four is a great time to start a link-building plan. Begin by creating internal links. If your content strategy relates back to earlier postings, include links to that page in current content.
Outbound links to third-party websites related to the subject you’re writing about should also be provided. This may be an article with data to back up a point you’re making or a tip for your viewers.
Outbound connections to industry magazines, for example, should be included if you offer electronic items. This might be a single product or a list of recommendations, such as the best camera phone for 2015.
Creating an internet presence
You should be focusing on expanding your exposure and creating an online presence by the fifth month. Contributing to third-party sites such as online industry publications or other bloggers that cover issues related to your sector falls under this category.
You may also boost your internet profile by using social media networks. Medium and Quora are two new social networking sites that enable users to create and share information in certain categories.
Investigate new social media sites to see which is the greatest match for your business. The benefit of using social networks is that you already have an audience that is actively seeking information on the themes you are writing about, which increases your chances of interaction.
Over time, you may also position yourself as an authority in your industry, increasing your exposure and attracting more visitors. It also increases your chances of receiving natural inbound links, which help your domain authority and trust in search engine rankings.
Examine content engagement.
After six months, you should be able to collect some good analytical data to identify what sort of content is generating the greatest interaction. This is an important assignment at this stage since it will influence your content strategy’s path for the following six months.
In the sixth month, you should also analyse your lead generation and conversion rates. Is there anything you can do to improve your on-page content or sales funnel if they are underperforming?
SEO takes six months to have an influence on your search engine rankings and engagement. From here, you may anticipate steadily enhancing your SEO and, as a consequence, boost your sales earnings.
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